Management Series Atlanta The Management Workshop Atlanta series covers 6 topics during each two hour session. Each attendee will receive a course book and one pagers to help implement the workshop information to improve the management of their digital efforts. Digital Marketing Paid Search Workshop Atlanta: At a glance, Pay Per Click (PPC) advertising campaigns are a great means to improving digital visibility and gathering valuable information about consumer habits. The PPC Workshop will explain the various paid search options including Google Adwords and Social Media advertisement. This course will cover strategic selection of words to be advertised, utilization of PPC data for SEO and SMO campaigns, and cost management in a PPC campaign. During this two hour workshop, you will learn to manage your PPC campaign from our Google Adwords Certified Instructors to ensure maximum ROI. A course book and checklists will be provided to help you measure the success of your paid search efforts. 2 HOURS- Paid Search (PPC)4 PM - 6 PM 4:00 - 4:15 Intro to PPC4:15 - 4:45 Keyword Research, Analysis, Selection4:45 - 5:45 Paid Search Management, Strategies, Cost Savings5:45 - 6:00 Facebook & Social Paid Advertisement Strategies, Q & A, and Conclusion6:00 - OpenWorkshop Complete, Break, Open Q & A until 4 PM Like with all of our Management Series Workshops, each attendee will recieve a coursebook and one pagers to post on your desk for future management of your internal or external team. If you want to stay and network or ask more questions, you are more than welcome to a gourmet snacks and beverages provided by our sponsors. Attendee 679.45