No, I wish that I were full of dog squeeze on this one … but apparently it’s true.  The Obama team and Democrat strategists agree that the best message that Obama has going for him in 2012 is “fairness.”  In a speech today in Kansas, Obama will roll out this new “vision of an America where everyone engages in fair play, does their fair share and gets a fair shot.”

The inspiration for this campaign theme?  Teddy Roosevelt and Franklin Roosevelt.  Well … actually that’s just part of the inspiration.  The Democrats have been using that “fairness” line for quite some time, and it works.  Just take the tried and true accusation that “the rich need to pay their fair share” of taxes.  It matters not that the top 1% of income earners earn about 19% of all earned income, but pay around 39% of all income taxes.  It matters not that the majority of American households pay no income tax at all.  Remember .. these voters -- especially the voters the Democrats are relying on for votes – are largely government educated and will make no attempt whatsoever to find the facts on who pays what.  These people just hear Obama say that the rich “need to pay their fair share,” and they automatically assume that the evil rich are not, in fact, doing so.  Never forget that Democrat voters generally score lower on intelligence tests than do Republican voters.  The Democrats damn sure won’t forget, and they’re ready to exploit the dumb masses in the upcoming election.

Julian Zelizer is a professor of history and public affairs at Princeton University.  She echoes this zeal for a campaign based on “fairness.”

The most potent theme that the party has to offer is the issue of fairness. Democrats can claim that as Americans struggle to survive in this economy, the party has championed policies that aim to soften the blows voters are suffering and to provide support for the middle class in hard times …

Fairness is the theme that offers a struggling Democratic Party the best opportunity to improve its standing in Congress. Some Democrats have already begun to outline the message. According to The Hill, New York Sen. Chuck Schumer explained that "Simply attacking the wealthy is a bad idea. Saying the wealthy have to do their fair share is the right idea."

What about opportunity?  Now there’s a campaign concept that would baffle any Democrat, libtard or prog.